The word Digital Marketing is considered a familiar word for many people, not just marketers. But including content producers, either bloggers or vloggers, as well as social media users in an era where technology plays an important role in every human life.
No matter what we do, where, when, with whom, if we look around us, we will definitely find a channel that is a product of technology. Whether it’s a computer or a smart phone.
Of course, if talking about how to do Digital Marketing, many people would be able to write methods or strategies to reach customers in the 4.0 era easily and quickly. But before jumping to learn the process of doing Digital Marketing, it is important to understand what Digital Marketing means and for what purposes. Might help us plan out better. And apply it to basic marketing 4P Marketing Mix to increase business opportunities.
Therefore, we will bring you to know what Digital Marketing is, what it means, and how important it is to build a brand. Including snippets and important keywords of Digital Marketing.
What is Digital Marketing?
If Marketing is marketing to spread the brand to reach customers through the medium, Digital Marketing is a new form of marketing on various digital platforms to reach customers who are active in the digital world with electronic devices as a medium.
Digital Marketing can reach customers through Search Engines such as Google or Yahoo, online websites, email, Social Media platforms such as Facebook, Instagram, and Twitter, or giant Digital Billboards that change every minute at the intersection at we see each other
Digital Marketing is an example of the change of era from Traditional Marketing that we often see advertisements on newspapers that come every morning, on billboards located on the roadside during traffic jams. Or it will be sending letters to advertise your own products and brands at the customer’s address.
When the era of Disruptive Media plays a huge role in our lives. Traditional marketing may not be the answer to truly reaching customers. Learning and adapting to the online world is an advantage for companies to reach their customers.
Why does it have to be Digital Marketing ?
In the era of technology that can attract many people to meet in the virtual world. The digital world is an area that marketers can take advantage of to advertise products, services or promote brands through this channel.
Taking advantage of digital channels is a great way to reach people in marketing. Because people tend to use online channels to find what they want. and we can attract people to
Visit websites or online channels from Digital Marketing strategies. And another important thing that Digital Marketing is another field that should be played because we can do marketing on the spot. able to search and connect with our customers or target groups continuously and efficiently
The difference between Digital Marketing and Online Marketing
As we jump into an era where ‘technology’ has turned into an important factor in human life. whatever surrounds us Become a digital device, almost everything. The newspaper I used to read in the morning turned into a flat cell phone alerting me to the news of the day. Novels that used to be read turn into E-book novels or even billboards along the sidewalk or intersection when traffic jams. become an LED screen
But not always Digital has to rely on the Internet. Therefore, Digital Marketing can be done on technological devices, whether LED Billboard or SMS Message, including applications on phones that can be used without Internet, etc., just as a digital channel. That brands can communicate with customers is already counted as Digital Marketing.
So what exactly is different from Online Marketing?
Roughly speaking, it is assuming that Digital Marketing is 1 big circle, Online Marketing is a small circle inside this circle again. In other words, Online Marketing is another way of doing Digital Marketing itself (including the name Internet Marketing. another name)
An example of online marketing is
- Website
- Social Media
- Content Marketing
- E-mail Marketing
Digital Marketing relies on ‘Mediums’ that are digital channels to connect with customers and Online Marketing relies on ‘Internet’ to communicate and send messages about our brand’s products and services to our customers.
In short , Digital Marketing is marketing through digital media or electronic devices, and Online Marketing is a form of marketing that relies on the Internet to operate.
Digital Marketing Channels
As mentioned above, Digital Marketing is online and digital marketing that uses electronic devices to help reach customers. As for what types of Digital Marketing are, we will choose to tell only some of them because there are actually many other ways of doing Digital Marketing.
